Bensons lands indie distribution deal with Mizzie The Kangaroo
Mizzie The Kangaroo has appointed Bensons Trading Company as its wholesale distributor for independent and specialty retailers across Australia.
The deal is the second in as many months for Bensons, following its partnership with Just Play, which was announced in December.
The deal also signals Mizzie the Kangaroo's continued growth, having just launched its first Australian made product in November.
Founder Sandra Ebbott welcomed the new partnership with Bensons.
"We are thrilled to be working with Bensons to expand and nurture the Mizzie brand here in Australia.
"2021 is a big year of exciting new products and global expansion for Mizzie The Kangaroo, and to have partnered with Benson’s dedicated, experienced and outside of the box thinking team couldn’t have come at a better time.
"We can’t wait to see this partnership flourish throughout the year, and for new and already loved retailers to embark in this wonderful journey with us both," she said.
Mizzie The Kangaroo's current product range includes natural teething toys, touch and feel books, singing books, puzzle box sets, gift sets and its Australian made multi-level memory match flash cards.
The products will be available to sell through Bensons from March.
Speaking on the deal, Bensons CEO Jeff Keighran added that the business is excited to grow the brand across the indie retail channel.
"Mizzie has gained serious momentum with the more environmentally conscious parents and retailers, and the products purposefully utilise minimal, recyclable packaging, natural materials and water-based paints.
"This award-winning product range is not only beautiful but also has a unique message that Australian parents love.
"We can’t wait to work with our retail partners, to bring this brand to life in stores across Australia," he said.
The Above Article was not created by the Mizzie Team and has been reposted from Toy & Hobby Retailer. https://www.toyhobbyretailer.com.au/news/bensons-lands-indie-distribution-deal-with-mizzie-the-kangaroo